Call for papers

CIGPO 2025

"ARTIFICIAL INTELLIGENCE AND PERFORMANCE MANAGEMENT: RISKS OR OPPORTUNITIES FOR THE ORGANIZATION"

1. Organizers

2. Partners 

3. Conference Argument

 The management and the steering of the Organisations Performance are central and interdisciplinary themes. They are constantly drawing the ink of many researchers and practitioners from different backgrounds, particularly with the integration of artificial intelligence (AI) in the management of the Organisations Performance.

The theme of the International Congress on the Governance and Performance of Organisations, CIGPO'25 under the theme "AI and Management of the Performance: risks or opportunities for the Organisation", is in line with this approach. It targets a set of possible themes around the issues of AI and the management of the Organisations Performance.

Currently, Artificial Intelligence (AI) has already profoundly transformed many aspects of the management of businesses and the performance of organisations in general. With its capabilities for advanced analytics, automation and prediction, AI offers unique opportunities to improve the efficiency, accuracy and relevance of performance management processes.

Today, the growing rise of artificial intelligence is stimulating its adoption and integration into Organisations. This technology is mainly linked to autonomous decision-making, which makes it attractive for organisations to extend its use to exclusively human domains.

Various forms of AI, such as robotic process automation, deep learning algorithms, not only provide managers with data-driven decision-making capabilities, but also transform organisational capabilities and procedures. Recently, generative AI such as large language models has attracted particular attention as a driver for change.

At this level, Morocco has witnessed, over the past few years, a real technological boom, placing Artificial Intelligence at the heart of this digital explosion, as an essential lever of the governance and the management the performance in a variety of fields. However, AI brings with it both opportunities and risks in terms of its economic, human and societal implications. AI is a revolutionary technology with applications in a variety of fields, including Human Resources (HR), Industry and Finance:

- Human resources: AI is used to improve HR practices by automating administrative tasks, optimizing recruitment processes and facilitating talent management. It also helps to reduce human biases when selecting candidates by evaluating them objectively.
- Industrial sector: In industry, AI optimises manufacturing processes, improves product quality and anticipates machine breakdowns. For example, automatic learning algorithms analyse sensor data to detect anomalies in equipment.
- Finance: In finance, AI is used for data analysis, risk management and fraud detection. AI algorithms analyse large sets of financial data in real time, identify patterns and trends, and facilitate informed decision-making as investment. This strengthens the security of financial institutions and protects the interests of customers.
- Online commerce: Chatbots are widely used to simplify online shopping recommendations and provide customer support. They help customers find products that match their needs, suggest alternatives, answer questions about products and services and facilitate transactions.

In addition, PricewaterhouseCoopers (PWC) conducted, in November 2023, a survey of 4702 business managers in 105 countries. This study indicated that 60% of CEOs expect AI to create efficiency benefits in their organisations. The same study revealed that CEOs anticipate numerous positive commercial impacts from AI. These include applications that increase revenues, for example through improved product quality and customer confidence, as well as applications that increase efficiency. Indeed, the majority of CEOs see AI primarily or entirely as an opportunity rather than a risk. However, at societal level, the impact of AI is uncertain insofar as the gains made from AI mean a reduction in the workforce, at least in the short term. The above-mentioned study reveals that 1/4 of CEOs expect to reduce their workforce by at least 5% in 2024 due to AI. All in all, the integration of AI into the management and the steering of organisations performance offers considerable opportunities for improving the efficiency, accuracy and relevance of performance management processes. The same study revealed that CEOs anticipate numerous positive commercial impacts from AI.

These include applications that increase revenues, for example through improved product quali- ty and customer confidence, as well as applications that increase efficiency. Indeed, the majority of CEOs see AI primarily or entirely as an opportunity rather than a risk. However, at societal level, the impact of AI is uncertain insofar as the gains made from AI mean a reduction in the workforce, at least in the short term. The above-mentioned study reveals that 1/4 of CEOs expect to reduce their workforce by at least 5% in 2024 due to AI. All in all, the integration of AI into the management and the steering of organisations performance offers considerable opportunities for improving the efficiency, accuracy and relevance of performance management processes. From data collection and analysis to the automation of reporting and planning processes, and the enhancement of strategic decision-making, AI has the potential to revolutionize how businesses manage performance. However, to fully harness the benefits of AI, organizations must address significant challenges, including investing in the right technologies, establishing robust data governance policies, and addressing ethical and confidentiality concerns. By overcoming these challenges, businesses can position AI as a pivotal catalyst for innovation and growth in corporate performance management.
This international congress aims to facilitate a multidisciplinary exchange of ideas among researchers, practitioners, and decision-makers on this critical topic in today’s context. CIGPO’25 will provide a platform to discuss and debate the congress theme, bringing together researchers, experts, socio-economic actors, and international partners to explore pressing questions, such as:
- How does AI impact management and organizational processes?
- What organizational transformations are needed to improve performance management, especially after the extensive integration of AI in corporate performance management?
- How does digitalization enhance governance and performance management, both generally and specifically in Moroccan organizations? To this end, the international congress will be structured around the following thematic areas, though the list is non-exhaustive and open to further proposals.